You open the fridge any day, and there they are, the sour milk, the expired yogurt, bad looking leftovers, or the rotten lemon. The incredible thing is that about 1/3 of the world's food production is lost or wasted—1.3 billion tons per year¹, around 170 and 180 kilos per person. The output of 30% of the planet's agricultural land (that's greater than the size of China!), along with 170 billion cubic meters of water², all wasted.
Once all this food breaks down, it produces a carbon footprint of 4.4 billion tons of CO2 each year. Between 8 and 10% of the global greenhouse emissions³. The third-largest greenhouse gas emitter in the world just after China and the USA.
40% of all this waste is generated at home³—expired produce and discarded or gone bad leftovers that we throw away because we have cooked too much. The annual cost for each family can be a surprising amount between $1,200 and $1,800 US dollars³, depending on where you live on the planet.
We build Kiff with one goal in mind: help you eat your food in its best state possible. Because food loses its nutritional capabilities after keeping it for too long, and if spoiled, it can be a risk for your health. By eating fresh food, you waste less, save money, and help the planet.
- Reducing Food Loss and Waste ↗
- Lost food, wasted resources: Global food supply chain losses and their impacts on freshwater, cropland, and fertiliser use ↗
- World resources report: Creating a Sustainable Food Future. Visit site ↗ or publication ↗.