About Kiff
You open the fridge any day, and there they are, the sour milk, the expired yogurt, bad looking leftovers, or the rotten lemon. The incredible thing is that about 1/3 of the world's food production is lost or wasted—1.3 billion tons per year¹, around 170 and 180 kilos per person. The output of 30% of the planet's agricultural land (that's greater than the size of China!), along with 170 billion cubic meters of water², all wasted.
Once all this food breaks down, it produces a carbon footprint of 4.4 billion tons of CO2 each year. Between 8 and 10% of the global greenhouse emissions³. The third-largest greenhouse gas emitter in the world just after China and the USA.
40% of all this waste is generated at home³—expired produce and discarded or gone bad leftovers that we throw away because we have cooked too much. The annual cost for each family can be a surprising amount between $1,200 and $1,800 US dollars³, depending on where you live on the planet.
We build Kiff with one goal in mind: help you eat your food in its best state possible. Because food loses its nutritional capabilities after keeping it for too long, and if spoiled, it can be a risk for your health. By eating fresh food, you waste less, save money, and help the planet.
- Reducing Food Loss and Waste ↗
- Lost food, wasted resources: Global food supply chain losses and their impacts on freshwater, cropland, and fertiliser use ↗
- World resources report: Creating a Sustainable Food Future. Visit site ↗ or publication ↗.